Immediate access to The Novelty Principle (digital delivery)
A framework for engineering demand through incomparability
A way to rethink positioning, pricing, and growth without competing
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Markets don’t reward effort or value alone
They reward novelty, clarity, and decision control
This framework shows you how demand is actually created — not assumed
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Dr. Jorg Mathias Grossmann
Chairman, Freudenberg
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A Never-Seen-Before Framework That Creates Power Pivots That Can Dramatically, Instantly, And Permanently Amplify The Profit Performance Of Your Entire Sales And Marketing Effort.
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